Why does the company need a business strategy? To answer this question, I first met sea wrestler. Under the instructions of a captain who did not know how to navigate, the map entered the Indian Ocean except the Caucasus. But sadly, modern reality makes a serious company, not a true business strategy. I would like to compare it to a beautiful fighter plane, not a beautiful war (sorry to compete) that only cares about food and life for a day.

Many traders say that Russia has no intention of participating in the strategic plan.

The situation is changing rapidly, and the right interpersonal relationship helps to achieve success, rather than allowing the company to develop a reasonable business strategy.

 Reason 1. Follow the instructions

For starters, this strategy can be used as a guide to guide the company‘s mission.

Using this business strategy, we answer the question: “How?“ For example, “How to obtain target financial indicators?“ or “How to become a market leader?”

However, it is important not to forget the product when implementing this strategy.

Let‘s take a simple example: you are selling elephants. Therefore, the task of writing a strategy guide is very simple, as follows:

jobs. “We should sell more!

Strategic question: “How?” How do we sell elephants? Answer: We need to make them more attractive!

produce. How do you make elephants more attractive? Let‘s go-to pink.

Our strategic policy is: “To sell more elephants, you need to make their roses more attractive”. Now we are considering how t o achieve this goal:

1   Create a painting studio (obviously need more space).

2   Find and hire (not everyone will agree to the position);

3   Establish logistics (pixel and color transfer);

4    Conduct advertising campaigns (not creative);

5    Well, in the same spirit…

Remember that this example is very expensive, and the strategy is based on unilaterally improving the product or service, which is a successful failure. And, if you want to use it for business, you need an integrated approach.

 Reason 2. As an action plan

Another option is to use this strategy as a long-term split action plan. It seems that this method naturally follows the trading strategy we defined at the beginning, but many people are still “plugs“.As an action plan, the strategy does not have a lot of instructions that employees must follow. This is a project focused on capturing market share. In our case, fill the market with pink elephants.

In this case, we see that all key aspects of business strategy are considered here, and they can be easily decomposed into conflicting processes.

So, first, let us analyze the phrase and its meaning:

Based on this, the plan will be like this.

1  Configure express service and risk calculation.

2  Find and optimize storage temperature;

3  Establish rules for bilateral relations between countries;

4  Establish an employee incentive mechanism.

5  Monitor the game

6  Find new suppliers, etc.

 Reason 3. As a set of rules

Under the guidance of these rules, the business strategy can formulate a set of rules, and we will measure how far we are from our cost-effective

Also, it is important to follow these rules to check the results and interact with the company‘s internal and external relationships. This is the type of business strategy that Ford Motor Company will use in its activities. It sounds: “Meet the needs of customers by providing quality cars and trucks that meet your needs.” “Complete customer requirements…”. Rule 1-Make every effort to please customers; “…Provides quality…“. Rule 2: Quality is the key to success; “…Cars and trucks